I help brilliant founders stop being the best-kept secret in their industry.

Too many experts with amazing solutions get overlooked for louder, flashier competitors. The problem isn't your expertise – it's that people can't see the difference between you and everyone else.

That's where strategic email comes in.

Through email ghostwriting and copywriting, I help coaches, consultants, and founders build genuine trust with their audience. Not through pushy sales tactics, but by creating strategic touchpoints that demonstrate your expertise and build belief over time.

When your emails are thoughtful, helpful, and aligned with your offers, they become the most persuasive part of your funnel – doing the selling for you before prospects ever book a call.

Creator of Trust By Design, a Saturday newsletter for founders who want to grow brands that people trust.