The 3-email sequence that sells without selling 💌
Quick question: What if I told you that your next client might decide to work with you before you ever speak?
Sounds impossible, right?
But here's what I've learned from studying high-converting email sequences:
💡 The best sales happen when people convince themselves.
Your job isn't to persuade them.
It's to create an environment where they can see the transformation clearly enough to choose it.
Here's the 3-email framework that's working incredibly well for my clients:
Email 1: The Problem Behind the Problem
Don't just identify their surface-level challenge. Dig deeper into why that problem exists and what it's really costing them. This creates the "aha moment" that shows you truly understand their situation.
Email 2: The Bridge
Share a story (yours or a client's) that shows the journey from their current state to their desired outcome. This isn't about your credentials – it's about proving the transformation is possible.
Email 3: The Invitation
Present your solution as the natural next step, not a sales pitch. Focus on what becomes possible when they take action, not the features of what you're offering.
Here's why this works so well:
Most founders lead with their solution.
But your prospects aren't ready for solutions until they fully understand their problem.
When you guide someone through their own thought process instead of trying to convince them, something powerful happens:
They start selling themselves.
I watched this play out with Marcus, a leadership consultant.
His old approach was scheduling discovery calls and then spending 45 minutes explaining his methodology.
After implementing this sequence, prospects started booking calls asking specific questions like "How soon can we start?" and "What would this look like for my team?"
Same offer.
Same expertise.
But now the emails were doing the qualifying and nurturing work.
💡 Remember:
The goal isn't to write emails that sell.
It's to write emails that help people buy.
✨ Imagine this:
Your next sales conversation starts with "I've been thinking about everything in your emails, and I think I'm ready..." instead of "So, tell me what you do."
💬 Question for you:
What's the problem behind the problem for your ideal clients?
The thing they don't even realize is the real issue?
—
Hit reply and share – I love seeing how different experts think about their client's deeper challenges.
(This kind of strategic thinking is exactly what goes into crafting email sequences that convert. If you're curious how this applies to your business, just reply with "SEQUENCES" and I'll share more.)
P.S. - Know someone who’d enjoy this newsletter or find it helpful?
I'd love if you could share it with them!
​They can subscribe here.​
Thank you! 🫶
P.P.S. If you want to see this framework in action, pay attention to how this email made you think about your own email strategy. That's the "problem behind the problem" approach working. 😉
