Your competitors are louder, not better.

May 10

Have you noticed that oftentimes, the founders who dominate your industry aren’t necessarily the ones with the best solutions?

They’re just the ones everyone knows about.

Just think about it:

There are tons of great singers who aren’t famous.
Writers who only have a couple hundred followers but deserve way more.
And let’s not forget those brilliant founders, like yourself, who work so hard but get overlooked in favor of louder, flashier brands.

You’ve put in the work, refined your expertise, and built something genuinely valuable.

Yet somehow, competitors with inferior offerings are landing the clients you deserve.

I’ll let you in on a secret that I wish wasn’t a secret:

Expertise x 0 Visibility = 0 Impact

👀

Your knowledge can only create value for others when people can access it.

When clients can’t see the difference between you and everyone else, they default to what they can measure: price.

Here's an example of why founders need visibility and trust:

Alex Hormozi, the $100M CEO, didn’t build authority by yelling the loudest.

He built it by showing the clearest proof.

He didn’t say “I’m a business expert.”

He shared the EXACT frameworks, numbers, and breakdowns of how he helped businesses grow.

And people paid attention because they trusted what they could see.

That’s what visibility with strategy looks like.

People don't buy from the best option.

They buy from the option they trust most.

And trust requires visibility.

If your ideal clients could only follow 5 people in your industry, would you be one of them?

Maryse S. Marius is a creative nonfiction writer from Saint Lucia. Her passions include music and photography.